A Beginners Guide to Drinking Whisky
with Matthew James the host of Whisky on the West Coast
This week, we embarked on an enlightening journey through the world of whiskey with Matthew James, a whiskey enthusiast and the mind behind the successful YouTube channel, Whiskey on the West Coast.
Our conversation began with Matthew sharing his journey of turning his passion into a thriving YouTube channel. On October 24, 2023, he was on the Bigger Than Me Podcast and discussed his aspirations to start a channel, which he realized on November 13, 2022. Since then, he has amassed over 1.37k subscribers and 118,000 views across 86 videos, exemplifying the impact of pursuing and sharing one's passion.
The exploration delved into the world of bourbon, discussing its cultural significance and historical roots, and how it has become a symbol of enjoyment. We also explored the diverse spellings of whiskey across different countries, illustrating the global affection for this beverage.
Then we ventured into the intricacies of Canadian whiskey and rye whiskey. We examined the specific regulations and production practices of Canadian whiskey, highlighting its unique flavor profile. The conversation then shifted to rye whiskey, emphasizing its complexity and rich flavor.
We also focused on whiskey production practices, specifically the addition of colouring and the process of chill filtering. We explored how these practices affect the quality of whiskey, stressing the importance of understanding what goes into each bottle.
Matthew James also highlighted the effects of whiskey filtration, examining the differences between simple barrier filters and chill filtration, and their impact on the clarity and flavour of whiskey. Matthew highlighted craftsmanship behind each bottle of whiskey.
The most insightful piece was the concept of terroir in whiskey. We discussed the influence of soil type on flavour, and how marketing and celebrity endorsements shape perceptions of whiskey. Matthew provided practical tips for properly tasting and enjoying whiskey, catering to both seasoned enthusiasts and beginners.
Then we discuss the nuances of heavily-peated whiskey, the influence of oak on flavor, and the concept of terroir in whiskey. This underscored the importance of understanding and appreciating the intricate details that make whiskey a unique and beloved beverage.
Whether a whiskey aficionado or a curious beginner, these insights are sure to enhance the whiskey journey.